I happened to catch 60 minutes today. One of the stories was, appropriately, about something I’ve talked about on this page in the past week – TV shows. And not in a good way. The story was about how different TV networks in the states market themselves and their shows – some target the usual “age 18-49”-group, and some don’t. The actual point of the entire story almost got by me because I was so upset at hearing how 2 network execs, 2 researchers in the field as well as a PR firm exec sat and debated, without any emotion, about how shows are created to appeal certain demographics, and how “strong” these demographics where when it comes to sales and advertisement. Like “people at 55 may watch more TV than a 24 year old, but the 24 year old spends more money so we’re gonna go after him/her instead”. Am I being too naive in thinking that TV-making wasn’t as capitalistic as movie-making is? Listening to these people it actually seemed worse! One of them actually mentioned “Ed” as a show they created to target the more intelligent 30 something white viewer with a deep wallet. I was quite offended at hearing that, not that I fall into that category (although I hope to one day), but at how pathetic it sounds. I used to think of TV making as a form of art, but after seeing this, I’m having my doubts.

But that’s just one more point in my “evidence that human values are being replaced with $-signs”-list that is getting quite long now. Remember people – in Starfleet there is no such thing as currency!
(I wish I could say “Star Trek”, but after the Ferengis it’s all gone to hell)

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